Madeleine Lithvall is a Stockholm based illustrator and the creative director of M Lithvall; a multi-disciplinary creative agency specialising in the fashion, lifestyle and beauty sectors. With a theoretical and practical background from London, Sydney and Stockholm, she has a comprehensive understanding for the industry. Her work is characterised by humor, craftsmanship and an uncompromising focus on sustainability.

Swedish/Venezuelan photographer based in Stockholm. She divides her time between editorial/commercial work and portrait photography. Her early devotion for unconventional beauty and capturing the more authentic characteristics in her subjects has shaped Patricia Reyes’s aesthetic.

Stina Persson is from Sweden and currently resides in a sunny apartment surrounded by trees in Stockholm with her family. Stina draws her inspiration from people and faces around her, from nature, from objects she finds in thrift stores, as well as imperfections and the almost - but not quite - beautiful, to create a fusion of edgy yet traditional imagery. Stina’s extensive client list includes Louis Vuitton, Sony Music, L’Oréal, Redken, H&M, Coca Cola, Absolut Vodka, Godiva, Bloomingdale’s, UNIQLO, DKNY. As well as publishing and editorial clients such as Vogue, Harper's Bazaar, Elle, Marie Claire, and Nylon Magazine

Jakob Nielsen is a designer, creative director, writer, entrepreneur and... father. Based in Stockholm, Sweden.

Mozambican author, illustrator and film production designer. I live in Stockholm, where I work for The New Yorker, New York Times, and where I write and publish my own stories. I'm an art director at heart.