Gorgeous cinema near the Rembrandtsplein. Built in the early 1920s in a very rich architectural style that mixes Jugendstil, the Amsterdam School and Art Deco, the cinema was meant to be a temple for cinematography. The entrance and the main auditorium (Zaal 1) are just simply stunning. It’s been recently restored in its former splendor and is now owned by big distributor Pathé Cinemas. Though a lot of people have been criticizing the fact that a beautiful cinema as this is now exploited by a big commercial chain, I sort of like that fact that also the big blockbusters are usually screened here. It feels like the old days where I imagine you’d simply get overwhelmed by the place and the film and its technique. So my advice is: whatever (crap) plays in Zaal 1, just buy a bag of popcorn, sit back and enjoy.