Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
The Amstel river is the main river of Amsterdam. Around 1200 they build a dam in the river and that was the birth of Amsterdam (or Amstelredamme as it was called back then). This dam is now situated under the Dam square, the central square of the city. If you bike from the old city center to the south along the banks of the Amstel, as I do every day on my way to my studio, the city opens up and gives way to a lot of space. If you follow the river it will take you out of town more quickly then you'd expect since it is surrounded by a green corridor that get's larger and greener as you exit the city. In less then half an hour bike trip from the old city you can find yourself in juicy green pastures between grazing cows and sheep. Only the airplanes heading in and out of Schiphol Airport will remind you that the city is near.
OT301 is a cultural centre in the former building of the Film Academy at the Overtoom. It’s a good place to get drunk, watch a movie or to eat. It's not too expensive, like most other places in Amsterdam, and the ambience is good.
The fence around De Nederlandsche Bank on the Frederiksplein is a true optical experience. While passing the building, a rhythmic, dynamic pattern appears and disappears in the trellis of the fence. The figures on the sides of the rails were designed in 1992 by artist Peter Struycken, a pioneer in the area of environmental art and generating computer-program based image, light and colour compositions.
Located under Q-Park, Waterkant is ideal for sunny days since you can get direct sunlight until late evening. Grab a beer and a table on the terrace and enjoy sunny Amsterdam while it lasts.
Note: if you get a bit tipsy you think you see a double Guggenheim