Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
I love to discover, explore and destroy photo books with my eyes and subsequently my portable telephone. A place where I love doing this is in the Stedelijk Museum. Yes, gift shops are typically stocked with pure Dutch gouda like any other gift shop but I find with enough dedication there is something to be found. I particularly enjoyed this one. Perhaps it is my Dutch affinity for milk.
A few years ago I had a conversation with a staff member from Uytenhaak Architects about concealed texts in Amsterdam, relating to my own work ‘stoned forever’, which is integrated in brickwork in the Olympic Quarter. He said that there is a text in Morse code incorporated into the Droogbak (1989), a residential building by Uytenhaak: ‘Deze muur staat er niet’ (‘This wall isn’t here’). It is located close to the railway line. Rudy Uytenhaak later told me that this was his last opportunity to protest against the acoustic fence that had to be constructed for bureaucratic reasons.