Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
At the Damrak on the daily journey between home and studio, my eye is continually drawn to the emblem that has functioned as a façade ornament on the corner of the Beurs van Berlage for more than a hundred years. In combination with the past function of the building - trade centre - and in relation to the present financial crisis, the timeless maxim gains extra significance: ‘Dis-pe-reert niet’ (‘Do not des-pair’).