Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
One of the few professional hardware stores in the city centre of Amsterdam with a great knowledgable staff. Whatever you’re building problem, they have the answer for you, both in advice and in material solutions. I just really love hanging out there. For me it’s one of the best places to get inspiration from. When building a set, I usually go there with a vague idea of what I want to make and then fill in the details by looking at the materials they have.
The portal between the Leidseplein nightlife area and the Max Eeuweplein is pompously accentuated by a classical looking façade, designed in 1991 by Zaanen Spanjers Architects. On the frieze, supported by columns, the architect has carved an inscription: ‘Homo sapiens non urinat in ventum’ - ‘A wise man does not piss into the wind’. A ‘wisecrack’, disguised in Latin.