Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
The portal between the Leidseplein nightlife area and the Max Eeuweplein is pompously accentuated by a classical looking façade, designed in 1991 by Zaanen Spanjers Architects. On the frieze, supported by columns, the architect has carved an inscription: ‘Homo sapiens non urinat in ventum’ - ‘A wise man does not piss into the wind’. A ‘wisecrack’, disguised in Latin.
In the ever growing conservative political scene in the Netherlands, the ADM is a reminder of the freedom and chaos that Amsterdam must have once been. It gives me my dose of dirty grittiness, something which is miss in this city in constant renovation and gentrification. Evolving around a main building on an industrial shipyard on the outskirts of town, it's an area where modern gypsies, anarchists, artists and free thinkers build their houses, park their caravans or dock their house boats. It's not entirely my scene, but I am happy to know that it's there. And they throw some amazing festivals!
I love to discover, explore and destroy photo books with my eyes and subsequently my portable telephone. A place where I love doing this is in the Stedelijk Museum. Yes, gift shops are typically stocked with pure Dutch gouda like any other gift shop but I find with enough dedication there is something to be found. I particularly enjoyed this one. Perhaps it is my Dutch affinity for milk.