Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
The portal between the Leidseplein nightlife area and the Max Eeuweplein is pompously accentuated by a classical looking façade, designed in 1991 by Zaanen Spanjers Architects. On the frieze, supported by columns, the architect has carved an inscription: ‘Homo sapiens non urinat in ventum’ - ‘A wise man does not piss into the wind’. A ‘wisecrack’, disguised in Latin.
One of the few professional hardware stores in the city centre of Amsterdam with a great knowledgable staff. Whatever you’re building problem, they have the answer for you, both in advice and in material solutions. I just really love hanging out there. For me it’s one of the best places to get inspiration from. When building a set, I usually go there with a vague idea of what I want to make and then fill in the details by looking at the materials they have.