Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
The NewWerktheater is a café-restaurant venue located in Oostelijke Eilanden. Everything has been carefully selected/designed/created by ...,staat, the design studio behind the concept. The coffee beans are from Bonanza Berlin, the beer is made by Noam, and can only be found here in the Netherlands and the artworks are made by designer/artist Eike König. The location also regularly host creative events like the Dutch Art Director Club conferences, photography exhibitions or Creative Mornings.
I've always been inspired by old industrial buildings like factories, but unfortunately such buildings have become rather rare in the Netherlands. At the moment you can still find some of the remains of the old harbour of Amsterdam called the ‘NDSM werf’ on the other side of the river ‘IJ,’ but this area seems to be in transition as well. For the time being the NDSM werf is a creative place where a lot of activities are taking place. The best part for me is the 'Y-helling' to enjoy the (modest) skyline of Amsterdam and to write graffiti.