Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
Just a fantastic spot on the edge of the city. Its connection of the Amsterdam-Rijn Canal to the IJ, Amsterdam’s big open water, that was once part of the North Sea, but now dammed in by the Dutch. Sometimes it’s just a relief to leave the prettiness and the cuteness of the Amsterdam canals behind and experience some space. Few people come out here and in summertime it’s just a delightful spot to have a picnic and watch the boats come in.
At the Damrak on the daily journey between home and studio, my eye is continually drawn to the emblem that has functioned as a façade ornament on the corner of the Beurs van Berlage for more than a hundred years. In combination with the past function of the building - trade centre - and in relation to the present financial crisis, the timeless maxim gains extra significance: ‘Dis-pe-reert niet’ (‘Do not des-pair’).
We love having ramen here - it's a beautiful space, feels a bit like being back in NYC, and the food is incredible. There are two locations, the one in De Pijp is bigger, so easier to get a table, but the other location is very cosy, so get there early if you go to that location.
My studio is situated on top of a Fifties concrete modernist apartment building in the Rivierenbuurt in the south of Amsterdam. The best thing is that my building is just one floor higher then the rest of the houses in the neighborhood so I get a good view of the city and the ever changing Dutch skies. What makes my view really special is the view from the balcony on an inaccessible inner garden. The garden is made on the roof of a parking garage of an office building and nobody can go there since there are no stairs or entrance. Once a year the gardeners come with a tall ladder. They are the only ones that enter the garden ever. The nice thing is that still there is a winding path in the middle of the garden for only your eye to trace it.