Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
We love having ramen here - it's a beautiful space, feels a bit like being back in NYC, and the food is incredible. There are two locations, the one in De Pijp is bigger, so easier to get a table, but the other location is very cosy, so get there early if you go to that location.
The Amstel river is the main river of Amsterdam. Around 1200 they build a dam in the river and that was the birth of Amsterdam (or Amstelredamme as it was called back then). This dam is now situated under the Dam square, the central square of the city. If you bike from the old city center to the south along the banks of the Amstel, as I do every day on my way to my studio, the city opens up and gives way to a lot of space. If you follow the river it will take you out of town more quickly then you'd expect since it is surrounded by a green corridor that get's larger and greener as you exit the city. In less then half an hour bike trip from the old city you can find yourself in juicy green pastures between grazing cows and sheep. Only the airplanes heading in and out of Schiphol Airport will remind you that the city is near.
View from my studio. I love the view from my studio. It is at the University campus and has a great architectural mix of old and new buildings. It is special to have such a large area in the centre of small Amsterdam where it is quiet, no traffic and no stores.
Candles, incense and fragrance oil to lighten up your place, this place carries tons of it. You might be greeted by the slightly unusual owner, sitting behind the counter smoking a cigarette. It's an authentic little store.