Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
I love to discover, explore and destroy photo books with my eyes and subsequently my portable telephone. A place where I love doing this is in the Stedelijk Museum. Yes, gift shops are typically stocked with pure Dutch gouda like any other gift shop but I find with enough dedication there is something to be found. I particularly enjoyed this one. Perhaps it is my Dutch affinity for milk.
At the end of tramline 7 and 14 there is a huge bridge on concrete pillars. These pillars are one of the few places in Amsterdam where it’s legal to spray graffiti. My work is very much influenced by graffiti, so I love to come here and see what’s going on. It’s a very dynamic place, so one day it can be awful and the next day amazing but it’s never boring.
Banging my head against the ceiling on the first floor doesn’t stop me from drinking a coffee in café Latei at Nieuwmarkt. I love it here, especially on rainy days, which is most days in the Netherlands. This small cosy café filled with a thousand colours warms me up.