London/Kent based Graphic Designer and Art Director

Model, entrepreneur, author and chef.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Director, Regular Practice

Mathushaa Sagthidas is a London based freelance photographer, stylist, set designer and art director (studied at Camberwell College of Arts, UAL) with interest in fine art and contemporary fashion. Mathushaa’s work often examines her identity - Tamil Eelam ethnicity and British nationality, which is reflected through traditions, history and fashion photography.  ​ Identity, authenticity and representation are important to her because of her parents’ upbringing and experiences during the Sri Lankan civil war, which took place from 1983 until now. The history of the war, their own personal suffering and experience led Mathushaa to learn and embrace her ethnic culture, traditions and heritage more and more. ​   Her photography work spans a range of brands including Amazon, Wolf & Badger, Fashion United, Deezer and Bloomsbury; publications such as Creative Lives, Glass Magazine, The Photographer's Gallery, gal-dem, Hypebae​, Fashion Minority Report, THIIIRD Magazine, Campaign Live, Dishoom, It's Nice That, The British Library and Graduate Fashion Week and exhibitions such as Tate Britain, PhotoFusion, BBH London, Lake Gallery, Camberwell Space Gallery, Rankin x Maryland Studio, including billboards across the UK and a solo show with Bow Arts.