In between soho and covent garden. There ares lots of great independent shops on this street. Dover bookshop, magma, super superficial and Mint to name a few. Also if you want a cheap lunch on your work break Cafe No.1 is amazing. £2.50 jacket potatoes with cheese and beans.
I only made my first visit to Troy Bar fairly recently but it's already become a Friday night regular, and I feel like I've wasted a lot of nights not being here. Caribbean food, 4 Red Stripe for a tenner, an incredible house jazz band and as good an atmosphere as you'll find in the city.