I was born in the mid 1980's and grow up in London. From always having a fascination with mechanical objects and relentlessly playing with lego as a child becoming a still life photographer seemed like a natural progression. There is something enormously rewarding about creating exactly whats in your head. I try and make my images on first glance look completely perfect but on closer inspection its revealed there are many imperfections, if you look closer at the 'Wrapping Paper Series' you can see all the joins and creases. I think this makes it look and feel like a photograph and not CGI.

Simona Sharafudinov is an artist living and working in London. Born in Eastern Europe, emigrating to London at an early age she has been a Londoner for over two decades. 

London-based illustrator 

Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.

I'm a London-based documentary and travel photographer, dividing my time between commercial commissions and personal projects.