Melrose and Morgan is a grocery shop and kitchen providing freshly prepared food and artisan products in the heart of Primrose Hill and Hampstead Village.

Full of fine books, nice owner and his beautiful mellow dog. If you like digging for books on most subjects you can strike lucky here.

Wood-floored shop with a museum-like vibe selling vintage men's fashions, footwear and accessories.

I spend many hours in the bookshops along this stretch, namely Henry Pordes for second hand books and new discounted titles (pile on left of photo), as well as Koenig Books for new art books with lots of great discounts in the basement. (photo right). In 2001 the rents for much of this strip were increased to align them closer to market value but thanks to public support they were reduced again. Unfortunately some bookshops still closed down; Koenig replaced the beloved Zwemmers - a real institution - but thankfully still provide great books, although others are no longer bookshops at all.

An excellent bookshop by Brick Lane, the interior design is incredible and the selection unexpected. A good place to get lost in!