Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Freelance illustrator and Creative Director at Pretty Decent Beer Co

Half Japanese Editor/Journalist (WSJ, Newsweek, Modern Farmer etc); contributing editor Monocle magazine. Based in London and occasionally, Tokyo. Founding member of UK/Japan design studio Anyhow. 

Graphic Designer based in London

Justin Poulter is a commercial illustrator and lettering artist. Growing up in a village by the sea and completing his studies in Cape Town he landed his first job for an award-winning studio in London. After spending 3 years here he moved back to his homeland and headed up a studio in Cape Town. In 2014 he went freelance where his style of illustration and lettering won him a number of international clients. In what might be the final move he recently came back to London where he now works out of his studio in Stoke Newington. Clients include: National Geographic, Google, Vans, Uber, Nike, Coca Cola, Knorr Foods, Bacardi, Wieden and Kenndy, Delta Airlines, Red Bull, Nedbank, Bonnier Publishing, The Webby Awards and Men's Health. Justin is represented by Snyder NY in the USA, Canada and Parts of South America and JSR Agency in the United Kingdom and Europe.