Creative director

Caroline Gervay is half-French, half-Vietnamese and based in London where she graduated from Westminster University with a BA (Hons) in Photographic Arts in 2010. Her work explores the boundaries of imagination generated by human struggles.  She has lived in France and Spain and now works as a freelancer and specialises in analogue processes.

Matteo Fogale is a london-based designer specialised in furniture and product design as well as interiors, installations and strategic consultancy.

Gi Myao is a painter and illustrator living in London. Central Saint Martins fashion design graduate, she worked as a fashion designer, print designer and sometimes brand consultant, until she decided to focus on fashion and style illustration working extensively for international magazines and fashion houses. Gi is now a proud working-mum. She launched babies and kids online concept shop, Rocket Shop London in 2016.

Elinor Portnoy is a London based product designer with a focus on materials and crafting methods. She grew up in Tel Aviv, Israel, but moved to London, to earn her MA from the Royal College of Art. Since graduation she's been working as a product designer for various companies in the creative industry while making, selling and exhibiting her own work at prominent galleries and design stores.