Creative director

Adam graduated from Leeds College of Art with a 1st class degree in Visual Communications. He has assisted on shoots for Vogue, Tatler, Elle, Marie Claire and many more and has built an impressive portfolio of work. Adam's photography is beautifully coloured and lit. He has an exceptional eye for mood. Creating works with maturity and emotion.

Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.

Reeme Idris is a freelance features writer based in London, often in Paris.

Grace Helmer is a Brighton-born, London-based illustrator and artist. She has put her paintbrushes to work for a range of clients, such as Apple, Google, Octopus Books and HarvardX. Natural forms, people watching and a sense of adventure inspire Grace’s playful and colourful work. Her compositions capture the feeling of discovery when you visit somewhere for the first time, and celebrate the beauty in the everyday.