After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Elinor Portnoy is a London based product designer with a focus on materials and crafting methods. She grew up in Tel Aviv, Israel, but moved to London, to earn her MA from the Royal College of Art. Since graduation she's been working as a product designer for various companies in the creative industry while making, selling and exhibiting her own work at prominent galleries and design stores.

London based illustrator

Renate Ariadne is a Dutch fashion photographer with an autonomous approach. Highly inspired by Magical Realism, she strives to create images that read in a way similar to our dreams. After finishing her Bachelor in Photography at the Royal Academy of Art in The Hague in 2016 she moved to London, where she is currently based. Photo credit: Laila Mubarak