It is a music store in Brick Lane. You can spend there the perfect Sunday afternoon, listening to lot of new good music, thumbing through cool books while relaxing in their café. Oh, and the Rough trade photo-booth is a must if you go there!
In terms of materials and form, these galleries offer so much. On an abstract and typographic level, so useful. This is a section of an altar frieze, from the Eye Temple at Tell Brak (N.E. Syria), dated 3300–3000BC. The Egyptian rooms take the tourist weight; these spaces are much quieter and amenable time spent drawing and thinking.
Appreciate the 'bar hidden away behind a bookcase' thing is pretty naff but the cocktails here are unreal (try the Hot and Cold), and it's inside Milroy's Soho, one of the most legendary spirits stores in the city
I can't pass without dropping in, Orcs Nest is a small independent boardgame, D&D etc store that's been around forever(1987)... and has the best logo. Good selection of games for younger kids too.