Fortitude Bakehouse, a craft bakery, hidden away on a quiet mews in Bloomsbury. 
Website
fortitudebakehouse.com
Address
Fortitude Bakehouse, 35 Colonnade, London, United Kingdom
Current city: London
Other cities: MilanVenice
After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 
 

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Proper old school boozer in Rotherhithe with a deck overlooking the Thames
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This beautiful 19thC industrial building is situated in Markfield Park just around the corner from my studio. Once a sewage treatment works serving the whole of Tottenham and now a museum. The fully restored Victorian pump engine is only open to the public on the second Sunday of every month but the outside of the building and surrounding park is a worth a visit regardless.
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Dover Street is the true creative hub of Mayfair and a breath of fresh air driving straight through an area often perceived as stuffy. Landmarks such as the wonderful Dover Street Market (don't forget to sample the fresh carrot cake at Rose Bakery on its 4th floor) on very effectively pull creative people towards the area which equates to plenty of street style to appreciate. Our Crane.tv offices are also located on Dover Street, naturally adding to the street’s charm!
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Stationery, homewares and a few clothes. All simple classics.
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Very lovely bookshop with a fantastic selection of books, magazines, and indie zines. Nicely curated.
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