Fortitude Bakehouse, a craft bakery, hidden away on a quiet mews in Bloomsbury. 
Website
fortitudebakehouse.com
Address
Fortitude Bakehouse, 35 Colonnade, London, United Kingdom
Current city: London
Other cities: MilanVenice
After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 
 

More Places in London 471

I found out an amazing fact recently about this place which weirdly enough relates back to my interest of analogue TV distortions in my work. The building where the restaurant stands is where John Logie Baird gave the first public demonstration of Television. If that doesn’t want to make you go there, the band Pulp also wrote a song of the same name on their Different Class album. Apart from these two great facts their food is pretty darn good too!
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One of my favourite things about London is the underground transport system itself. I love the design of the information systems and the stations have so much history — some of them dating right back to the 1800s.
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Great selection of books and magazine with a big focus on rare. out-of-print books Japanese photography. Can sends hours in this little shop. I'd try to avoid on Market day (Saturday) if you want to have a good look as it can get a bit busy for such a small space.
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Lovely, open space close to Highbury and Islington with tennis courts, netball courts, kids' playground and Parkrun on a Saturday morning at 9am!  
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Being down on the underground can be quite stressful and draining, but if you have the chance to look up and into the details that has gone into the tiling of the platforms and stations you might start to see some beauty down there. A lot of stations has bespoke tiles and decorations, almost a century old. Bethnal Green station is one of a handful in London to have been given a very specific additional decoration to the classic cream tiles and name strip. Easy to miss, but dotted around the station are a series of tiles with raised motifs on them, representing aspects of London and places that the Underground visited. Or for typographers: check the type on Hampstead station or Holloway Road for some inspiration.
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