In between soho and covent garden. There ares lots of great independent shops on this street. Dover bookshop, magma, super superficial and Mint to name a few. Also if you want a cheap lunch on your work break Cafe No.1 is amazing. £2.50 jacket potatoes with cheese and beans.
It's really close to my house and one of my favourite pubs in London! (I even went before it was close to where I lived!) It is London's first cooperatively owned pubs and has lovely events and workshops, exercise classes and great parties, and good beer! It's lovely in the beer garden in the hot summer and equally great in the winter, next to a real fire.
Sometimes when I wake up it feels like I am at sea watching a big ocean liner pass by. It is the view from my home in one of the two stepped concrete apartment blocks that make up the Brunswick Centre in Bloomsbury. When you visit skip the chain stores of the shopping centre below (except for the excellent Renoir Cinema) and instead get an invitation to one of the small but gorgeous flats with their winter gardens or just wander through the spectacular concrete A frames and across the vast sun drenched terraces on podium level.