About Pernilla
Shortlisted as Emerging Woman Architect of the Year by Architects Journal,‘new talent’ by the Guardian and ‘one to watch’ by Wallpaper’s Editor Tony Chambers in 2012. Pernilla Ohrstedt was born in 1980 in Stockholm. Her design output has been both in the UK and abroad, spanning the disciplines of experimental art, architecture and curatorial practice. In 2011 Pernilla set a collaborative architecture partnership with Asif Khan. She has collaborated on several celebrated projects with Asif, including Future Memory Pavilion 2011 for British Council and Royal Academy of Arts in Singapore, Cloud 2011 for Design Miami Basel and Colette, Paris. Pernilla & Asif are currently designing Coca-Cola’s pavilion for the London 2012 Olympic Park. The 1000sqm Pavilion is an experimental building called the Beatbox. Collaborating with the music producer Mark Ronson the pavilion seamlessly integrates innovative sound technology and experimental design into a piece of architecture that the visitor will be able to play like a musical instrument.
http://pernilla-ohrstedt.com
Current city: London
Shortlisted as Emerging Woman Architect of the Year by Architects Journal,‘new talent’ by the Guardian and ‘one to watch’ by Wallpaper’s Editor Tony Chambers in 2012. Pernilla Ohrstedt was born in 1980 in Stockholm. Her design output has been both in the UK and abroad, spanning the disciplines of experimental art, architecture and curatorial practice. In 2011 Pernilla set a collaborative architecture partnership with Asif Khan. She has collaborated on several celebrated projects with Asif, including Future Memory Pavilion 2011 for British Council and Royal Academy of Arts in Singapore, Cloud 2011 for Design Miami Basel and Colette, Paris. Pernilla & Asif are currently designing Coca-Cola’s pavilion for the London 2012 Olympic Park. The 1000sqm Pavilion is an experimental building called the Beatbox. Collaborating with the music producer Mark Ronson the pavilion seamlessly integrates innovative sound technology and experimental design into a piece of architecture that the visitor will be able to play like a musical instrument.
 
Sometimes when I wake up it feels like I am at sea watching a big ocean liner pass by. It is the view from my home in one of the two stepped concrete apartment blocks that make up the Brunswick Centre in Bloomsbury. When you visit skip the chain stores of the shopping centre below (except for the excellent Renoir Cinema) and instead get an invitation to one of the small but gorgeous flats with their winter gardens or just wander through the spectacular concrete A frames and across the vast sun drenched terraces on podium level.
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A Hint of Mint, Taylors Sky, Class Freedom, Horseshoe Ping – amazing names, muscle, speed, beers, the cheap thrill of Greyhound racing at the dog tracks is a London must. It was best experienced at Walthamstow Stadium, an iconic 1930's stadium with a fantastic neon sign that sadly closed for racing in 2008. However fights to save it from demolition and reopen it for racing have been ongoing since then. So please support the campaign 'Save our Stow' and in the meantime head to the dog tracks in Romford, Wimbledon or Crayford.
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If they only could mend me like they mend my shoes. A three generation family business with its origin on Cyprus via Fifth Avenue, New York. They can do magic. I have been going there since I moved to London 12 years ago. One day soon I am going to have them make me a brand new pair of brogues. I will design the holes.
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Warm summer nights should be spent in the high grass in Hampstead Heath above the ponds. For midsummer bring herring, snaps and songs and stay until sunrise!
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More People in London 274

I'm an artist/ photographer based in London and Mumbai. I'm Interested in history, current affairs and cultural identity. I'm inspired by my immediate surroundings. I travel a lot and always make work in the places I visit. I often turn my attention towards architecture in order to examine the identity of the places I visit. I work intuitively in a documentary manner as it allows me more in depth involvement with my subject. I only use film/analogue processes, mainly mediaum and large formats. These are preferred as they are more precise and slower and aenable me to take time over the composition, to produce a more thoughtful and deliberate image, as compared with the snapshot/hit and run type of photography.
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Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.
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Julie Verhoeven is an artist and designer based in London. After studying fashion she began her career assisting John Galliano before working in the fashion industry as a designer, illustrator, creative director and tutor. Verhoeven’s own fashion label, Gibo by Julie Verhoeven, was launched in September 2002, and she went on to collaborate with global brands including, Louis Vuitton, Versace, Mulberry and H&M. Verhoeven has exhibited internationally since 2003, including solo shows at MU, Eindhoven, ZINGERpresents, Amsterdam, and Vera Gliem, Cologne with the publication of 3 books dedicated to her work, 'A Bit of Rough’, 'Fat- Bottomed Girls’ and 'Julie Verhoeven, Gas Book 13’. Portrait by Mauro Cocilio.
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Martin is an art director, designer and photographer. He is also an academic and teaches at Central Saint Martins, School of Fashion and at the University of Brighton. He resides in South London where he runs his creative studio Andersen M. His film work has won many international awards and both his design and photography has been exhibited internationally.
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