Uberta Zambeletti is a storyteller, and this shop is the one truly favourite fairytale she likes to tell the most. Wander around this cabinet of curiosities and discover how to live your own fairytale through clothing; how to look cool every day, at any moment.
"I believe we are at a time in society where open and honest communication is not only necessary, but revolutionary. When governments and political systems are no longer a reference point for progress, we look to other places, such as creative institutions, to facilitate that dialogue. Our aim is to change the definition of what it is to be a cultural centre; the Triennale will be a place of reflection and debate, connected with the contemporary culture in a dynamic way that offers new point of view on topics that lie at the very core of our global society." Stefano Boeri, President, 2018
To really reach/understand a city you must live there or, at least, acting like you do. Nothing makes you feel more like a Milanese D.O.C. than stopping by Frida's on a Sunday morning to buy some flowers. Located in Brera this tiny shop has an extraordinary colour palette of flowers and plants. After that we just take a walk in the neighbourhood holding our bunch of Brassica Oleracea and our day is made.