The reputation of Mission Chinese Food is for being cool, weird, and extremely eccentric, which tends to mean that you either love it or hate it (an assessment that is at least somewhat correlated to your personal tolerance for spice).

Neighborhood lunch place / Japanese supermarket. Love it for its authenticity and affordable Japanese food menu. Although its located in SOHO, it’s not hip, not fancy, not designed, not styled, not outstanding. Feels like a honest, family run business that makes the most out of this location for sure. Come here for Ramen, soba, sushi, and more. Try some fries with a choice of chili or wasabi mayonnaise. There’s something about them.

Boutique that is dangerously good and full of gems.

Yossi Milo is, in my opinion, the most dynamic and eclectic of the photography galleries in NYC. From portaiture to architecture to experimental digital sculptural giant animals to street photography, they show an endlessly exciting range of work. Some of my favorite recent shows include Simen Johan's mythical beasts, Ezra Stoller's architectural photographs of the TWA terminal, and Sze Tsung Leong's huge cityscapes.

Consistently superb wlbrg staple. Good for coffee, lunch and lavish dinners.