A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

I spend most of my time working on my startup reads.delivery— a monthly book subscription to inspire the forever learner. I also am a stylist and writer on the side.

Filmmaker from NYC

Johanna Goodman is an Artist and Illustrator whose work seeks to explore a range of themes in popular culture including the role of the individual in fashion, in history, and in the artistic imagination. Her work draws its inspiration from Magical Realism, Surrealism, and Symbolism and references such cultural artifacts as talismans, idols, and totems. Goodman's work can be seen on posters installed in Subway stations throughout NYC, on skateboards, magazine covers, textiles, ceramics and a gallery wall near you. Her work has been featured in Marie Claire in France, The Guardian in London, Farhenheit Magazine in Mexico, Ms. and Bust in the US and on design blogs like Trendland, Colossal, Vice's The Creator's Project, The Jealous Curator, and the Fox is Black.

Jenny Mascia is an artist and animator based in NYC