Architect pursuing beauty

Zoë Williams creates otherworldly creatures that are inspired by dreams, visions, and the collective unconscious. Born in 1983 in New Orleans, LA, Zoë Williams holds a BA in Fine Art from the University of New Orleans and a Certificate in Fiber Art from the University of Washington. Her work in needle felted wool has been exhibited in galleries around the world. She currently lives and works in New York City. Portrait photo by Walt Cessna.

Johanna Goodman is an Artist and Illustrator whose work seeks to explore a range of themes in popular culture including the role of the individual in fashion, in history, and in the artistic imagination. Her work draws its inspiration from Magical Realism, Surrealism, and Symbolism and references such cultural artifacts as talismans, idols, and totems. Goodman's work can be seen on posters installed in Subway stations throughout NYC, on skateboards, magazine covers, textiles, ceramics and a gallery wall near you. Her work has been featured in Marie Claire in France, The Guardian in London, Farhenheit Magazine in Mexico, Ms. and Bust in the US and on design blogs like Trendland, Colossal, Vice's The Creator's Project, The Jealous Curator, and the Fox is Black.

Leta Sobierajski is an independent designer and art director based in New York City combining traditional graphic design elements with photography, art, and styling to create utterly unique visuals. Her work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions. As of October 2016, Leta began a design studio with her husband and collaborator, Wade Jeffree, in which they focus their unusual eye on projects ranging from branding, art direction, installation, to video. She studied graphic design at Purchase College and has been working independently since 2013. Her client list includes Adobe, Bloomberg Businessweek, D.S. & Durga, Google, Gucci, IBM, The New York Times, Refinery 29, Renault, Süddeutsche Zeitung Magazin, Target, Tate Modern, and UNIQLO among many others. She has been recognized as an Art Directors Club Young Guns 15 recipient as well as Print magazine’s New Visual Artist, and has given talks at conferences all over the world including North America, South America, Europe, and Australia.

Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.