Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
At the midpoint of the Filbert steps, near tourist favourite Coit Tower, The Malloch is a streamline Moderne gem built in 1937. I discovered it after watching Dark Passage, a 1947 Bogart and Bacall film noir. Lauren Bacall's character lives on the third floor and Bogey holes up there. A Deco beauty cruising towards the Bay. It has the coolest lift ever.
Some areas of San Francisco are so steep that the sidewalk literally is a stairway; other times it’s just more interesting to have a stairway between streets… or a slide. I once saw a grown man with a briefcase matter-of-factly go down this slide and continue on his way down the hill. Why not?