Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
This one’s easy to miss because it’s dwarfed by one of the many loud discount stores on Mission selling Day-Glo flowers and phone chargers. When you find it, the inside is tiny; there’s just enough room for you, an espresso machine, and a guy or two playing great music every time. And they have egg creams!
This hole-in-the wall noodle shop reminds me a lot of Taipei, an unassuming place that pleasantly surprises the taste buds. San Francisco has endless amounts of amazing food, but this place stands out because of it's size, taste, and prices. There are only about 9 seats in the place but if it's packed, it's worth the wait. While you wait for your noodles or curry, they'll chop open a fresh coconut so you can hydrate yourself before downing a bowl of pure, salty goodness.
If you can get past the bourgie factor and/or you work down the street like I do, you will come to love this place. It has some of the best food in the city, a Blue Bottle coffee, and an observation deck from which you can watch the ferries come and go, emitting their weird beeps and disgorging tourists. The people who work here are great too (whether or not I dated a baker from the Acme Bread kiosk because of a Craigslist missed connection will be left to history).