Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
Probably the cosiest place in town! Warm 'Berlin style' wallpapered living room build around a half circle bar. They host poetry, bingo & acoustic evenings in the front room, and great film, concerts and dress up parties in the hidden mezzanine back room.
A few years ago, the Volkskrant (one of the countries biggest newspaper) moved office to a new location. Their old headquarter now houses hundreds of artists and musician; along with dance studios, a bar/club with panorama over the city, a dreadlock 'doctor', a Russian cultural centre, a cyberpunk gallery and my photo studio on the 4th floor. It was a conscious choice by the founders to create a total melting pot. In the basement for example, 3 doors away from our music studio, you will find some cheerful weed smoking hiphop producers from the Bijlmer (the 'ghetto' of Amsterdam); an ex-yougoslavian hardcore drummer with a full analogue recording studio and a ballet school run by an obese woman in her 70's. Ok, it might seem artificial, but it really is quite magical!
Almost every underground station in Amsterdam has a fascinating story behind it. My favourite one is metro station ‘Weesperplein,’ because it has a hidden station underneath the actual station that was meant for the 'Singellijn.' However, that line was never build and the second station remained useless. Besides that the hidden station was also equipped to serve as a shelter during the cold war. The large doors that were meant to hermetically close the building are still visible at both ends of the platform. Other small details, like the panels in the ceiling than can be used as tables when turned around, are also silent references to the building’s former use.
Her I enjoy the quit and concentrated atmosphere. I go to the library if I need some new input or just want to work somewhere else than in my studio. You can also just go there to relax at one of the beautiful spots in the building. Or have some food at the top floor with a beautiful view over Amsterdam.