Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
A few years ago, the Volkskrant (one of the countries biggest newspaper) moved office to a new location. Their old headquarter now houses hundreds of artists and musician; along with dance studios, a bar/club with panorama over the city, a dreadlock 'doctor', a Russian cultural centre, a cyberpunk gallery and my photo studio on the 4th floor. It was a conscious choice by the founders to create a total melting pot. In the basement for example, 3 doors away from our music studio, you will find some cheerful weed smoking hiphop producers from the Bijlmer (the 'ghetto' of Amsterdam); an ex-yougoslavian hardcore drummer with a full analogue recording studio and a ballet school run by an obese woman in her 70's. Ok, it might seem artificial, but it really is quite magical!
Just a fantastic spot on the edge of the city. Its connection of the Amsterdam-Rijn Canal to the IJ, Amsterdam’s big open water, that was once part of the North Sea, but now dammed in by the Dutch. Sometimes it’s just a relief to leave the prettiness and the cuteness of the Amsterdam canals behind and experience some space. Few people come out here and in summertime it’s just a delightful spot to have a picnic and watch the boats come in.
My studio is situated on top of a Fifties concrete modernist apartment building in the Rivierenbuurt in the south of Amsterdam. The best thing is that my building is just one floor higher then the rest of the houses in the neighborhood so I get a good view of the city and the ever changing Dutch skies. What makes my view really special is the view from the balcony on an inaccessible inner garden. The garden is made on the roof of a parking garage of an office building and nobody can go there since there are no stairs or entrance. Once a year the gardeners come with a tall ladder. They are the only ones that enter the garden ever. The nice thing is that still there is a winding path in the middle of the garden for only your eye to trace it.
I've always been inspired by old industrial buildings like factories, but unfortunately such buildings have become rather rare in the Netherlands. At the moment you can still find some of the remains of the old harbour of Amsterdam called the ‘NDSM werf’ on the other side of the river ‘IJ,’ but this area seems to be in transition as well. For the time being the NDSM werf is a creative place where a lot of activities are taking place. The best part for me is the 'Y-helling' to enjoy the (modest) skyline of Amsterdam and to write graffiti.