Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
A few years ago, the Volkskrant (one of the countries biggest newspaper) moved office to a new location. Their old headquarter now houses hundreds of artists and musician; along with dance studios, a bar/club with panorama over the city, a dreadlock 'doctor', a Russian cultural centre, a cyberpunk gallery and my photo studio on the 4th floor. It was a conscious choice by the founders to create a total melting pot. In the basement for example, 3 doors away from our music studio, you will find some cheerful weed smoking hiphop producers from the Bijlmer (the 'ghetto' of Amsterdam); an ex-yougoslavian hardcore drummer with a full analogue recording studio and a ballet school run by an obese woman in her 70's. Ok, it might seem artificial, but it really is quite magical!
Cafe Modern Amsterdam is located in an old bank building in the north of Amsterdam. Authentic elements remind of the previous life of the building. You eat a delicious daily changing 4-course menu. Every day the freshest ingredients of the season.
Gorgeous cinema near the Rembrandtsplein. Built in the early 1920s in a very rich architectural style that mixes Jugendstil, the Amsterdam School and Art Deco, the cinema was meant to be a temple for cinematography. The entrance and the main auditorium (Zaal 1) are just simply stunning. It’s been recently restored in its former splendor and is now owned by big distributor Pathé Cinemas. Though a lot of people have been criticizing the fact that a beautiful cinema as this is now exploited by a big commercial chain, I sort of like that fact that also the big blockbusters are usually screened here. It feels like the old days where I imagine you’d simply get overwhelmed by the place and the film and its technique. So my advice is: whatever (crap) plays in Zaal 1, just buy a bag of popcorn, sit back and enjoy.