Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
The fence around De Nederlandsche Bank on the Frederiksplein is a true optical experience. While passing the building, a rhythmic, dynamic pattern appears and disappears in the trellis of the fence. The figures on the sides of the rails were designed in 1992 by artist Peter Struycken, a pioneer in the area of environmental art and generating computer-program based image, light and colour compositions.
Just a fantastic spot on the edge of the city. Its connection of the Amsterdam-Rijn Canal to the IJ, Amsterdam’s big open water, that was once part of the North Sea, but now dammed in by the Dutch. Sometimes it’s just a relief to leave the prettiness and the cuteness of the Amsterdam canals behind and experience some space. Few people come out here and in summertime it’s just a delightful spot to have a picnic and watch the boats come in.
My studio is situated on top of a Fifties concrete modernist apartment building in the Rivierenbuurt in the south of Amsterdam. The best thing is that my building is just one floor higher then the rest of the houses in the neighborhood so I get a good view of the city and the ever changing Dutch skies. What makes my view really special is the view from the balcony on an inaccessible inner garden. The garden is made on the roof of a parking garage of an office building and nobody can go there since there are no stairs or entrance. Once a year the gardeners come with a tall ladder. They are the only ones that enter the garden ever. The nice thing is that still there is a winding path in the middle of the garden for only your eye to trace it.
One of the few professional hardware stores in the city centre of Amsterdam with a great knowledgable staff. Whatever you’re building problem, they have the answer for you, both in advice and in material solutions. I just really love hanging out there. For me it’s one of the best places to get inspiration from. When building a set, I usually go there with a vague idea of what I want to make and then fill in the details by looking at the materials they have.
The city's biggest flea market is hosted the first weekend of each month in and around a gigantic warehouse in the industrial area of NDSM in Amsterdam Noord. I love to snuff around the hundreds of stalls to find unusual props. Taking the boat to cross the IJ and leaving the old centre behind is very refreshing. Make sure to also have a drink in Noorderlicht while the sun sets.