Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
Her I enjoy the quit and concentrated atmosphere. I go to the library if I need some new input or just want to work somewhere else than in my studio. You can also just go there to relax at one of the beautiful spots in the building. Or have some food at the top floor with a beautiful view over Amsterdam.
We love having ramen here - it's a beautiful space, feels a bit like being back in NYC, and the food is incredible. There are two locations, the one in De Pijp is bigger, so easier to get a table, but the other location is very cosy, so get there early if you go to that location.
A few years ago, the Volkskrant (one of the countries biggest newspaper) moved office to a new location. Their old headquarter now houses hundreds of artists and musician; along with dance studios, a bar/club with panorama over the city, a dreadlock 'doctor', a Russian cultural centre, a cyberpunk gallery and my photo studio on the 4th floor. It was a conscious choice by the founders to create a total melting pot. In the basement for example, 3 doors away from our music studio, you will find some cheerful weed smoking hiphop producers from the Bijlmer (the 'ghetto' of Amsterdam); an ex-yougoslavian hardcore drummer with a full analogue recording studio and a ballet school run by an obese woman in her 70's. Ok, it might seem artificial, but it really is quite magical!
The Oostvaardersdijk is huge dike that protect the polder of Flevoland from being flooded. It's near the city of Almere that was founded in 1975 on the just recovered land of the Flevopolder. It is a great place to see the skyline of Amsterdam and look out over the Markermeer, the former Zuiderzee. When you turn around you can look down in the polder on an impressive group of modern windmills, in the distance you see the city of Almere. This is Holland at it's core: endless flats with the endless skies you know from Seventeenth century painting. You can drive the Oostvaardersdijk north to Lelystad and cross the lake to Enkhuizen and back to Amsterdam. On the way you drive past Oostvaardersplassen nature reserve, a large area of marshes and wild land in the Flevopolder, where they introduced wild horses and prehistoric cattle.