Bill Brand presents an animated movie to passengers on the B and Q subway trains coming into Manhattan from Brooklyn. The project was modeled after the zoetrope, a 19th-century optical toy, which animated images inside a revolving cylinder, so that they appeared to move when viewed through narrow slits. Brand mounted 228 hand-painted panels in self-contained, illuminated units along the three-hundred-foot platform. Hop on a Manhattan-bound B or Q train at the Dekalb Avenue stop (corner of Dekalb Avenue and Flatbush Avenue Extension). Look out any window on the right side of the train.
Address
Masstransiscope, Dekalb Avenue Brooklyn, New York, 11201, New York, United States
Current city: New York
Dylan Mulvaney is head of design at Gretel. His expertise lies in translating core values, strategy, and voice into striking visual executions for clients like Apple, Netflix, MoMA, and RISD.
 

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