Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
Surrounded by the growing business area of Amsterdam Zuid, this modernist historic monument from the 60's oozes freedom. The clash of strict, grey, practical architecture of Gerrit Rietveld with the chaotic, colourful, anarchic bustle of art students working in these spaces is amazing. The 5 years I spend here as a student changed my life and shaped me to a great extend to who I am today. Now, temporarily walking these corridors again as a guest teacher, I realise how much I had missed this place since graduating 8 years ago. This is not a common art school. It's a family, a movement with a very personal and radical approach. Many students coming for a temporary exchange end up staying, because after wandering through this twisted Mondrian painting you will never be the same…
In the ever growing conservative political scene in the Netherlands, the ADM is a reminder of the freedom and chaos that Amsterdam must have once been. It gives me my dose of dirty grittiness, something which is miss in this city in constant renovation and gentrification. Evolving around a main building on an industrial shipyard on the outskirts of town, it's an area where modern gypsies, anarchists, artists and free thinkers build their houses, park their caravans or dock their house boats. It's not entirely my scene, but I am happy to know that it's there. And they throw some amazing festivals!
Gorgeous cinema near the Rembrandtsplein. Built in the early 1920s in a very rich architectural style that mixes Jugendstil, the Amsterdam School and Art Deco, the cinema was meant to be a temple for cinematography. The entrance and the main auditorium (Zaal 1) are just simply stunning. It’s been recently restored in its former splendor and is now owned by big distributor Pathé Cinemas. Though a lot of people have been criticizing the fact that a beautiful cinema as this is now exploited by a big commercial chain, I sort of like that fact that also the big blockbusters are usually screened here. It feels like the old days where I imagine you’d simply get overwhelmed by the place and the film and its technique. So my advice is: whatever (crap) plays in Zaal 1, just buy a bag of popcorn, sit back and enjoy.