Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
Surrounded by the growing business area of Amsterdam Zuid, this modernist historic monument from the 60's oozes freedom. The clash of strict, grey, practical architecture of Gerrit Rietveld with the chaotic, colourful, anarchic bustle of art students working in these spaces is amazing. The 5 years I spend here as a student changed my life and shaped me to a great extend to who I am today. Now, temporarily walking these corridors again as a guest teacher, I realise how much I had missed this place since graduating 8 years ago. This is not a common art school. It's a family, a movement with a very personal and radical approach. Many students coming for a temporary exchange end up staying, because after wandering through this twisted Mondrian painting you will never be the same…
Banging my head against the ceiling on the first floor doesn’t stop me from drinking a coffee in café Latei at Nieuwmarkt. I love it here, especially on rainy days, which is most days in the Netherlands. This small cosy café filled with a thousand colours warms me up.
It is in the city centre. This former navy area is now partly open for the public. In summer you can swim in the canal there and have a great view on old Amsterdam, the Scheepvaartmuseum and the dead heart centre of Amsterdam. I like it most in winter, silent, grey, a place to mesmorize, walk alone around, meet a local who is walking his dog, than and have a coffee in pension Homeland, the restaurant hotel there. In central Amsterdam the space is rare, and what is there is overrun with tourists and full of local traffic, the trams, a million bikes, cars and pedestrians. That is why I like this place so much, super quiet space in the centre of Amsterdam.