We create inspirational brands through three creative practices: art direction, branding and the creation of spaces. In our work we seek to order the attributes, qualities, history and beauty of a brand to give it an unexpected yet personal message, around which we can build a lasting and elegant image. Our clients want to build a universe of new images that convey honesty and credibility. To achieve this, we look for useful and simple solutions that are visually clear and meet their needs. We are based on simplicity and familiar languages, taking into account the imperfection and the wabi sabi philosophy. We are always researching and documenting ideas that will be eventually realised as something new and original.

Dominik Thieme (GER) is an independent type and graphic design studio based in Barcelona (Spain) and Berlin (Germany). The studio covers works from printed matter to interactive design in the fields of art, culture and commerce, including projects in type design, brand identities, art direction, editorial design and web design.

Carla Step is a Barcelona based photographer and artist. She explores the world with an intimate eye and a strong connection with nature. Her work includes fashion, architecture, and travel photography, as well as portraits and landscapes from her day to day.

Oliver Montiel, creative and art director based in Barcelona. In 2007, after working for different studios and agencies, he and Olmo García founded Bold, an award-winning branding studio that has worked for clients like the European Commission, Barcelona’s Contemporary Art Museum (MACBA), the City Council of Barcelona, the Government of Catalonia and Mercat de les Flors (European House Dance), among others. His passion for editorial design and packaging has helped him direct his career towards projects that focus on the final product as a piece that will increase the brand image and take it forward. His personal projects include teaching in different design schools, editor for Muster magazine and photography. His work has been exhibited in Lisbon, San Sebastian and Barcelona.

I'm Pablo Alfieri, Creative & Art Director. Founder of Playful. Living in Barcelona.