The outside displays are mysterious and inviting and reveal little to the magic that this place inhabits. Fantastic presentation and exhibition of garments and design pieces. It's an exhibition experience like no other. Not to mention it being the place to get most loving shirts in town. Don't forget to stop by the Rose Bakery for coffee and lunch. A hidden gem.

Small little Rose Garden in a beautiful neighbourhood. All the houses surrounding the park have a dutch appeal to them.

A beautiful selection of products curated by Momosan's owner Momoko Mizutani whose interest is to link different cultures in practical, resourceful and imaginative ways.

The best place for a glass of wine*. It's the perfect balance – not too formal, not too informal either. Food is consistently good. Lamb's Conduit Street is a little oasis in the midst of Bloomsbury. (*slightly overpriced)

For its seasonal changes, the rose garden, the Serpentine, the Serpentine gallery, the Summer pavilions, the café etc.