Martin is an art director, designer and photographer. He is also an academic and teaches at Central Saint Martins, School of Fashion and at the University of Brighton. He resides in South London where he runs his creative studio Andersen M. His film work has won many international awards and both his design and photography has been exhibited internationally.

Adrian Westaway Co-founder & Director of Technology and Magic at Special Projects Adrian is an inventor, engineer and experience designer on a mission to make the human-technology interaction meaningful and delightful. As co-founder of Special Projects he harnesses technology, inclusive research and magic thinking to devise design propositions that feel familiar yet wondrous. A self-taught magician since the age of 11 and full member of the Magic Circle, he relentlessly pursues his conviction that “designers should use magic thinking and try to introduce surprise, delight and fuzzy feeling in the things they create.” After becoming the first ever James Dyson Fellow in 2007, and a Fellow of the Royal Commission of 1851, in 2010, for his work on interactive lighting systems, Adrian built a playground in Peru, had whisky with Derren Brown as a student in Bristol, and tried to make his teachers disappear. His contagious passion for magic and engineering made him a beloved tutor and lecturer in Design & Innovation at Queen Mary University and the Royal College of Art, in London and a visiting faculty member at the Copenhagen Institute of Interaction Design. There he teaches ‘Magic and Design’, a nomadic workshop where students are introduced to methods of using design and technology to create enchanted products and experiences.

Mira Calix is an award winning composer, producer and performer based in the United Kingdom. She is signed to Warp Records, on which she has released five albums. Although her earlier music is almost exclusively electronic and organic in nature, in recent years she has incorporated classical orchestration into her work for dance, film, theatre, opera and installations. Mira Calix is currently working on an album with singer/songwriter Malcolm Middleton and working Nothing Is Set In Stone, a musical sculpture for Hidden London , commissioned by The Mayor Of London, for the London 2012 festival

Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond.