CAP Beauty has reached a cult-like status amongst New Yorkers who try to live their lives a little more like Gwyneth Paltrow, and a little less like Lindsay Lohan circa 2007. But you don’t have to be a health nut to appreciate the natural beauty store’s mission to bring a carefully selected range of products and brands that are actually kind to our bodies to consumers.
XXXI (‘Thirty-One’) is ❶ a mixed-use community space for designers (and others) to exhibit, teach, and discuss self-initiated work; ❷ a shared studio space; ❸ a residency for designers; and ❹ an online (and sometimes physical) store.
It purposefully lives outside (or against) the constraints of the city it exists in and traditional commercial practice to ask what design can do when its goal is not money.