Neighborhood lunch place / Japanese supermarket. Love it for its authenticity and affordable Japanese food menu. Although its located in SOHO, it’s not hip, not fancy, not designed, not styled, not outstanding. Feels like a honest, family run business that makes the most out of this location for sure. Come here for Ramen, soba, sushi, and more. Try some fries with a choice of chili or wasabi mayonnaise. There’s something about them.

Fun bar to drink/dance. Great sound system and rotating roster of Dj's. Tends to get unbearably crowded on weekends so weeknights are the way to go.

Luhring Augustine did a good job of converting an old warehouse/storage facility into a blue chip commercial art gallery that stages four shows of contemporary art per year. Which means you can catch museum quality shows in an unlikely spot, away from all the Chelsea pomp, and it actually has friendly staff, instead of a cold gallerina sat behind a desk pretending to be on the phone.

No, it's not a butcher shop. It's a destination sneaker spot with the best selection of Vans!

One of my all time favorite shops. They have amazing succulents at reasonable prices. It's always a pleasure to stop in and see what they've got that day. Ched, the owner, is not only extremely knowledgeable but totally hilarious. Every plant has been personalized and anthropomorphized.