The fantastical shop front for the children’s literacy charity, the Ministry of Stories – which offers one-to-one writing tuition for local kids. The shop sells ‘Bespoke and Everyday Items for the Living, Dead and Undead’, including Thickest Human Snot, Compacted Earwax, and Tinned Fear. (And all their products make perfect presents for humans.) All proceeds go to the charity.

The most beautiful contemporary gallery in London aptly named White Cube, the space is an artwork in itself. Its portfolio of artists and exhibition programme is top of the league, always presented as with style and grace as the space itself. Photograph by Paul Riddle

I spend many hours in the bookshops along this stretch, namely Henry Pordes for second hand books and new discounted titles (pile on left of photo), as well as Koenig Books for new art books with lots of great discounts in the basement. (photo right). In 2001 the rents for much of this strip were increased to align them closer to market value but thanks to public support they were reduced again. Unfortunately some bookshops still closed down; Koenig replaced the beloved Zwemmers - a real institution - but thankfully still provide great books, although others are no longer bookshops at all.

Its been my high street for the last 20years. On a sunny day its full of colors, lots of soul and plenty of bargains. Don't go by what you hear, come and check it out for yourself.

London institution, a magical place to have tea and cake and a perfect spot to watch London Soho life unfold before your eyes. The quality is always superb, the staff are friendly and human and the landladies Michelle and Tanya are part of what make this place and London so magical. A little gem that is a must on anyone's visit to London.