Neighborhood lunch place / Japanese supermarket. Love it for its authenticity and affordable Japanese food menu. Although its located in SOHO, it’s not hip, not fancy, not designed, not styled, not outstanding. Feels like a honest, family run business that makes the most out of this location for sure. Come here for Ramen, soba, sushi, and more. Try some fries with a choice of chili or wasabi mayonnaise. There’s something about them.

Why not 

The Chelsea Market is filled with great restaurants and speciality food stores and pop up shops. I love stopping in and getting a gourmet grilled cheese from Lucy's Whey or a healthy juice from raw food restaurant One Lucky Duck, while shopping for dinner ingredients at the Italian market Buon Italia. For a great sit down restaurant, I love The Green Table, which serves great farm to table food.

My favorite neighborhood fancy chinese spot. Quality soup dumplings (it's obligatory to get an order). Mock eel (mushrooms), ants climbing a tree (noodles), salt & pepper fry (fresh daily), and mu shu duck are some of the go-tos. It's spicy and filling—worth a night of feasting. 

Moss is a store that always inspires me, mixing conceptual art and design. I could spend ages in there looking at the ideas or how designers’ executed these products. Almost everything in the store is one of a kind.