Helga Traxler, born 1984 in Austria, also known as Photosalonhelga – is a Freelance-Photographer with a Masters Degree in Visual Communications.
Helga has worked with clients such as: New York Times T-Magazine, New York Magazine - The Cut, Ryan McGinley Studios, Rauschenberg Foundation, Walter Schupfer Management, Mac Cosmetics, Sweden Unlimited, Bullett Media, Conrad Rosett, Mango, Ebay, Allianz, amm.
Through the experimentation with the medium she is blurring the boundaries between fashion and art. Helga is known for her cautious, calculated approach and varied photographic style with strong attention paid to details and colour schemes. Her focus is squarely on people.
Helga is based in Brooklyn/New York City.
The Sunset in my neighbourhood Is fantastic. Like a Caspar David Friedrich painting the sunsets are so romantic that you cannot help but feel overwhelmed with emotion if you are ever witness to one. In spite of Bushwick being full of warehouses and industrial buildings (and reportedly no trees..) There is a raw beauty that is so magical that words cannot express.
When I first visited NY in 2010 the New Museum left a permanent impression. I love the architecture and the concept of the piled-white-shoe-box look-a-like building at the edge of the Lower East Side neighborhood. The exhibition program is appealingly different, and the bookstore in the foyer is not to be missed!