Leta Sobierajski is an independent designer and art director based in New York City combining traditional graphic design elements with photography, art, and styling to create utterly unique visuals. Her work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions. As of October 2016, Leta began a design studio with her husband and collaborator, Wade Jeffree, in which they focus their unusual eye on projects ranging from branding, art direction, installation, to video. She studied graphic design at Purchase College and has been working independently since 2013. Her client list includes Adobe, Bloomberg Businessweek, D.S. & Durga, Google, Gucci, IBM, The New York Times, Refinery 29, Renault, Süddeutsche Zeitung Magazin, Target, Tate Modern, and UNIQLO among many others. She has been recognized as an Art Directors Club Young Guns 15 recipient as well as Print magazine’s New Visual Artist, and has given talks at conferences all over the world including North America, South America, Europe, and Australia.

Matt Black is a director and visual artist. He directed short films with the like of Rinko Kikuchi and Paz de La Huerta. He has worked in fashion for the past 15 years with clients such as Dior, Jil Sander and Louis Vuitton. His photography has been published in i-D magazine, Vogue Paris or V... He's currently directing a series of interviews for Nowness featuring artists such as Damien Hirst or Banks Violette. He has created a distinct style mixing influences from high fashion, street culture and cinema. Matt black grew up in Paris and is based in NYC.

Creative consultant and art director

Chris Dorland is a NYC based artist. He is director-at-large at Magenta Plains.

Xinyi Shao is a visual designer based in Brooklyn, NY, specializing in brand identity, editorial design and research. Her work has been recognized and awarded by Core77 Awards, TDC, Graphis Awards, Communication Arts Awards, Creative Communication Awards, IDA Design Awards. Influenced by her former finance background, her emphasis on reasoning and precision has made her value research and process, which brings originality and depth to her work. Within a root in typography and interests in technology, she explores new ways of making according to the rapidly changing world and media environment. She holds an MFA in graphic design from ArtCenter College of Design and a BS from Southern University of Science and Technology.